Our aim is simple. We want to guide our customers through a healthy hair journey with quality products and finely blended oils. Hair care has been in our family for generations and our passion for oils runs deep.

We specialise in light, fine-consistency products that work beautifully for afro and textured hair. Every formula is made with carefully selected natural oils that have been used across cultures for thousands of years. Our blends contain only natural ingredients and valuable bioactive substances that are rich in antioxidants, vitamins and minerals.

MUST GROW is rooted in the vision of Malcus Grandston, who travelled from Jamaica to Britain with ambition and dedication. With studies in Chemistry, Business and Commerce, and with the support of his community, he created the original Must Grow formula to meet a real need within the Black community.

Today we continue Malcus’s legacy by developing innovative products and reinvesting in our communities with every purchase.

For more than 50 years, MUST GROW has stayed committed to delivering effective products and creating meaningful change beyond the business.