The vision has always been simple, to support healthy hair care routines through carefully formulated products and thoughtfully blended oils.

Hair care has been part of the family for generations, with a long-standing passion for natural oils and traditional hair care practices.

MUST GROW specialises in lightweight, fine-consistency products designed for afro, curly, coily, and textured hair. Each formula is created using carefully selected oils and ingredients that have been valued across cultures for generations for their nourishing and moisturising properties.

At the heart of MUST GROW is the vision of Malcus Grandston, who travelled from Jamaica to Britain with ambition, determination, and a passion for creating effective hair care solutions within the Black community.

With studies in Chemistry, Business, and Commerce, and with the support of his community, the original MUST GROW formula was developed to meet the needs of textured hair using carefully blended oils and ingredients.

Today, that legacy continues through the ongoing development of moisture-focused hair care products designed to support healthy-looking hair and consistent hair care routines.

For more than 50 years, MUST GROW has remained committed to quality, community, and products created with care and purpose.